Donna Is

Down with luv.

Love can stay. But luv needs to go.

Luv is the socially powerful idea of love. It is what I, as a woman, am brought up to believe will grant me fulfillment in life, only to have a break down in middle age when I realize it never panned out. Luv is a product of neoliberal capitalism, where everything can and should be a marketable commodity that we thirstily yearn for and then snatch up. Luv, unlike love, is always male constructed, male oriented in trajectory of effort, and ultimately woman-punishing.

Luv is Fifty Shades of Grey… and Pride and Prejudice. Luv is the wedding industry; and before that, its juvenile relative: the prom industry.Luv is OKCupid’s layout, with photographs prominently displayed in a way that is not at all dissimilar to Ebay. We say we “love” our favorite clothes and television shows; in reality, we luv them. In our minds, they are stand-ins. In a world where luv is king, dying alone is the worst possible outcome. To even consider mentioning the inherent ridiculousness of trying to attain something that you’re not sure you ever wanted in the first place is heresy.

In the popular imagination luv and love are one and the same. Compulsory heterosexuality is one hell of a trip, after all. Throw in capitalism, and well…

I’ll say it again and again, as many times as it takes.

Down with luv.

Down with luv.

Down with luv.

planetjulie:

im gonna do a performance piece/tribute to valerie solanas that consists of me shooting terry richardson and getting away with it